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Date : 20 December 2018
Subject : Digital MarketingX
Source : The Future of consumer engagement and commerce (http://www.the-future-of-commerce.com/2015/07/06/influencer-marketing-ecommerce-crm/)
Title : 5 ??????????????? Influencer ??????????

???????????????? ?????????????????????????????????? ?????????????????? ??????????????????????????????? 92 ???????????????????????????????? B2B ?????????????????????????????? ????????????????????????? 59 ????????????????????????????????????????????????????????????????????????????? ??????????????? Influencer marketing (????????????????????????? ?????????????????????????????????????????????) ????????????? Influencer ???????????????????????????????????????????????????????????????????????????????????????

????? 5 ??????? ????????????? Influencer ?????????????????????????????????????

1. Social sharing (????????????????????) ???????????????? Influencer ??????????????????????????????????????????????????????????????????????????????????????????????????????????? ? ??????????????????????????????????????????????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????????????????????? ????? 37 ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

2. Feedback (??????????) ????????????????????????????????????????????????????????????????????????????????????? ??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????? ??????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
 

3. Low cost marketing (????????????????)

?????????? Influencer ?????????????????????????? ???????????????????? ? ???????????????? Influencer ???????????????????????????????????????????????????????????????? ????????????????????????? ?????????????????????????????????????????????

???????????????????????????????????????????????????????????????? ????????????????????????????? ????????????????????????????????????????????????????????????????????

4. Credibility (???????????????)

?????????????????????? ??????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????? ????????????????????????????? ????????????????????? Influencer ??????????????????????????????????????? ??????????????????????????? ???????????? ?????????????????? ????? Influencer ????????????????????????????????????????????????????

Digital Intelligence ???????????????????? 92 ?????????????????????????????????????????????????????????????????????? ??? 70 ????????????????????????????????????????????????????????????????? 40 ?????????????????????????????????????????????????????? 36% ????????????????????????


5. Trustworthy Reviews (???????????????????) ???????????????????????????????????????????????????????????????????????????????? "Yelpified" ????????????????????????????????????????????????????????? ???????????????????????????????????????????????? ????????????????????????????????????????????????? B2B ???????????? Yelp ?????????? ???? Mine IT Central Station ????????????????????????? LinkedIn ?????????????????????????????????????????????????????????????????????????? 

???????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????????????????????????????????????? ???????????????????????????????????????????? ?????? ???????????????????? IDC ?????????????? ????????????????????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????? ??????????????????????????????????????????????????????????????? ???????????????????????????????? ????????????????????????????????????????????????????????????????????????????????????????????? ?????? ?????? ???????????????????? ? ????????????????????????????????????????????????????
 
 
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