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ARTICLES

 

 
Date : 0 0
Subject : Digital MarketingX
Source : Sundae Solutions (-)
Title : ????????? : ???????? ????? ?????????????????????? iBeacon

??????????? ????? ?????????????????????? iBeacon

            ??????????????????????????????????????????????????????????????? ???????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????????????????????????? ??????? ????????????????????????????? ???????????????????? ? ???????????????????????????????

 

            ?????????????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????????????????? ??????????????? ?????????????? ?????????????????? iBeacon ?????????????????????????????????????? ????????????????????????????? ???????????????????????????????????????????? ????????????????????????????

?????????????? ?????????????????????????????????? ???? Micro-location based marketing ????????????????????????????????? ????? ??? ???????????????????????????

 

            ???????????????? ?????????????????????????????????????????? ?????? ????????????????????????????????????????????????? ????????????????????????????????????? ??????? ???????????????????????????????????????? ? ????????????????????????

 

            ???????? ?????????????????????????????????????????????? (CRM) ???????????????????? ?????????????????????????????????????????????????????????? (Segmentation) ???

           

            ????????? ?????????????????????????????????????????????????????????? ???? ???????????????????????? ????????? ???????????????????????????? ???????

 

iBeacon Future Park

 

 

            iBeacon ??????????????? Bluetooth ????????????????? ????????????iBeacon 1 ?????????  ??????????????????????????????????????????????????????????????? ??????????????????????????????????? ???? ?????????? ???? ????????? ???????

 

            ??????? ???????????????????????????????????????????????? iBeacon ????????????????????????????????????????????????????????????

§  ??????????????????????????????? (Personalization) ???? ?????????????????????? ?????????????????????????????????????????? ???????

§  ????????????????????????????????????????????????????????????????

§  ??????????????????????? ?????????????????????????????????

 

            ????????????????????????????????????????????????????????????????????????????????? iOS ??? Android ???????????????????????? ????? Future Park ?? AppStore ??? Play Store ????????

 

iBeacon Future Park - iOS iPhone iPad

???????????????????? iOS (iPhone & iPad)

 

iBeacon Future Park - Android

???????????????????? Android

 

????????? ???????? ?????

            ???????????????????????? The Nature-Metro Shopping Park : ??????????????????? ????????????????? ?????????????????????????????? 19 ?? ??????????????????????????????????????????????????????? ??????????????????????? ????????????????????? ???????????????????????????????????????????? ??????????????????????? ??????????????????

????????????????????????? ?????????? ???????????????????????? ?????????????????????????????????????????????????????????????????????????? (Corporate Social Responsibility : CSR) ?????????????????????????????

???????????????? “The Retail Professional that You Can Trust For a Sustainable Future”

???????? http://www.futurepark.co.th

 

????????? ????? ????????? (???????????? iBeacon)

            ?????? ????? ????????? ????? ??????????????????????????????????? ??????????????????????????????? (IT) ????????????????????? ???????????????????????????????????????? ??????????????????????????????? ??????? ????????? ??? ???????????? ?????????????????????????????????????????? ???????????????????????????? ???????????????????????????????? (CRM), ????????????????????? (ERP) ????????????????? (Digital Marketing Solutions)

???????? http://www.sundae.co.th

 

????? ????? ?????????????????????? iBeacon
?????? ????????????????????????????????????????????????????????? ???????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????????????????????????? ??????? ????????????????????????????? ???????????????????? ? ???????????????????????????????
 
?????????????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????????????????? ??????????????? ?????????????? ?????????????????? iBeacon ?????????????????????????????????????? ????????????????????????????? ???????????????????????????????????????????? ???????????????????????????? 
?????????????? ?????????????????????????????????? ???? Micro-location based marketing ????????????????????????????????? ????? ??? ???????????????????????????
 
 
 
???????????????? ?????????????????????????????????????????? ?????? ????????????????????????????????????????????????? ????????????????????????????????????? ??????? ???????????????????????????????????????? ? ???????????????????????? 
 
???????? ?????????????????????????????????????????????? (CRM) ???????????????????? ?????????????????????????????????????????????????????????? (Segmentation) ??? 
 
????????? ?????????????????????????????????????????????????????????? ???? ???????????????????????? ????????? ???????????????????????????? ???????
 
 
 
 
iBeacon ??????????????? Bluetooth ????????????????? ???????????? iBeacon 1 ?????????  ??????????????????????????????????????????????????????????????? ??????????????????????????????????? ???? ?????????? ???? ????????? ???????
 
??????? ???????????????????????????????????????????????? iBeacon ???????????????????????????????????????????????????????????? 
• ??????????????????????????????? (Personalization) ???? ?????????????????????? ?????????????????????????????????????????? ???????
• ????????????????????????????????????????????????????????????????
• ??????????????????????? ?????????????????????????????????
 
????????????????????????????????????????????????????????????????????????????????? iOS ??? Android ???????????????????????? ????? Future Park ?? AppStore ??? Play Store ????????
 
 
???????????????????? iOS (iPhone & iPad)
 
 
???????????????????? Android
 
????????? ???????? ?????
???????????????????????? The Nature-Metro Shopping Park : ??????????????????? ????????????????? ?????????????????????????????? 19 ?? ??????????????????????????????????????????????????????? ??????????????????????? ????????????????????? ???????????????????????????????????????????? ??????????????????????? ??????????????????
????????????????????????? ?????????? ???????????????????????? ?????????????????????????????????????????????????????????????????????????? (Corporate Social Responsibility : CSR) ?????????????????????????????
???????????????? “The Retail Professional that You Can Trust For a Sustainable Future” 
???????? http://www.futurepark.co.th
 
????????? ????? ????????? (???????????? iBeacon)
?????? ????? ????????? ????? ??????????????????????????????????? ??????????????????????????????? (IT) ????????????????????? ???????????????????????????????????????? ??????????????????????????????? ??????? ????????? ??? ???????????? ?????????????????????????????????????????? ???????????????????????????? ???????????????????????????????? (CRM), ????????????????????? (ERP) ????????????????? (Digital Marketing Solutions)
???????? http://www.sundae.co.th
 
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