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Date : 0 0
Subject : Digital MarketingX
Source : ???????? ??????? (-)
Title : Micro-location ????????????????????????????????

            ???????????????????????????????????????? Location Based ???????????????????????? GPS ????????????????????????????????????????????????????? ??? ????????????????????????????????????????????????? ?????? ????? ??? ???????

           

            ?????????????????????????????????????? GPS ??????????????????????????? ????????????????????????????????????????????? ???? ??????????????????????????????????? ?????????????????????????????????????????? ??? ???? ????????????????????????? ??????? ??????????????????????????????????????????????????????????????????????????????

 

            ??????????????????

 

            ?????????????????????? ????????????????????????????????? ????????????????????????????????????????? ??????????????????? ??????????????????????????? ???????????????????????????????????????? ??????????????????????????????????????????????????? ????????????????????????????????????????????? ???????????????????????????????????? ????????????????? Minority Report

 

            ????????????????????????????????????????????????????????????????????????? ???????????????????????????

 

            ????????????????????????

 

            ??????????????????????????????????????????????????????????? ???????????????????????????????????????????????????? iBeacon ??????????????????????????????????? Bluetooth ???????????????? ????????????????????????????????? 70 ???? ??????????????????????????????????????????????????? ???? ????????????????????????????????????????????? 3 ???? ?????? 50 ????????? ?????????????? Micro-location

 

            ???????????????????????????????? Android ??? iOS ????????????????????????? Near Field Communication (NFC) ??????? Android ????????????? ??????? Apple ????????? ?????????????????????????????????????????????????????????????

 

iBeacons Micro-location

 

??????????? iBeacon ??????? 3 ????????

  1. ?????????????????????????????????????? ????????????????????????? iBeacon ????? ?????????????????????????????????????????????????????? ???????????????????????????????????????
  2. ????????????????????????? Bluetooth ???????? ???????????? ????????? Bluetooth ?????????????????? (BLE : Bluetooth Low Energy) ???????????????????????????????????????????????? ?????? ?????????????????????????????????? Bluetooth ???????????????? ????????????????? ???????????????? Paring ???????????? iBeacon ????????????????????? ?????????????????????????? Smart Watch???????
  3. ??????? ???????????????????????????????????????????????????? ??????? ????????????????????????? ?????????????? ?????????????????????????????

 

            ??????????????????? iBeacon ????????????????????????????

 

  • ????????????????????????????????????????? ?????????????????????????????? GPS ??????????????????? ????????????????????????????????????????????????????????
  • ?????????????????????????????????? ???? ???? ??????????? iBeacon ????????????????????????????????????? ????????????????????????????????????????????????????????????? ?????????????????????????????????? ???
  • ???????????????????????????????? ????????? iBeacon ???????????????????????? ???????????? 1 ???? ??????????????????????????????????????? ???? ??????? ??????? ??????? ???????????????????????????????????????????? ?????????????????????? ????????? ????????????????????? ?? ????????? ?????????????????? ??????????????????????????????????????
  • ??????????????????????????????? ???????? ?????????????????????????????????????????????? ???????????????????????? ?????????????? Like ???? Mark ?????????????????????????????? ???????????????????????????????????? ???????????????????? ???????????????????????????????

 

            ??????????????????????????????? iBeacon ????????? ????????????????????????????? ????????????????????????????????????????????????????????????

 

????? ???????

???????????????? ?????? ????? ????????? ?????

??????????? ??????????????????????????????

navik@sundae.co.th

 

????????? ???????? ???????

???????????????? ?????? ????? ????????? ?????

?????????? ?????????????????????????????? (TMRS)

????????????????????????????????????????????????????????????? (CRM) ???????????????????????????????????????????????????

???????????????????????????????????? ???????????????????????????? (YumYai.com) ?????????????????????????

???????????????????? Twitter.com/navikn

 
 
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