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Date : 0 0
Subject : CRM & Customer Experience
Source : ???????? ??????? ()
Title : ?????????????????????????????????? CRM (?????? 2)

?????????????????????????????????????????????????????????????????????????????? ???? CRM ?????????????????????????????????????????

 

????????????????????????????????????????????????? (CEO) ??? IBM

????????????? ?????? 72 ??????????????????????????????????????????????????????????????????????????????????????????????? (Customer Engagement with Real-time) ??????????????????????????????????????????????????????????????????????????

 

????????????????????????????????????????????????????????????????????????????????????????? ???????????????????????????????????????????????????????????????????????????? ???????????????????????????????????????????? ???????????????????????????????????????????????? ?????????…

 

?????????????????????? Real-time???????????????????????????????????? ???? 360 ????????????? ??????? ???????????????? ?????????????????????? ??????????????????????????? ????????????????????????????????????????????? ??????? 

 

????????????????????????????????????????????????? ???????????????????????????????????????? (Predictive Analytics) ????????????????????????????????????????????????????? ???? ????????????????????????????????????????????????????? ???????

 

 

?????????????????????????? Real-time (Real-time Interaction)??????????????????????????????????????? ?????????????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????? ???????????????? ??????? ?????????????????????????????????????????????????? ??????? ????????????????????????? ??????????????????????????????????????????????????

 

??????????????????????? ???? ???????????????????????????????????????? ???????????????????????????????????? ????? Upsell ??? Cross-sell ???? SMS ???? ?????? ???????

 

??????? ???????????????? Real-time??????????????????????????????????????????????????????????????? Real-time ???? ???????????????????????????????????????????????????????????????? Real-time ?????????????? ???????????????????????????????????????????????????????????????????? ????????????? ??????????????????????????????????????????????????????????? 2 ??????????

·      ????????? On-premise ????????????????????????????????????????????????????? ?????????????????????????????? Server / Client ????????????????????? ???????????????????????????????? On-premise ??? ??????????????????????????????? On-premise ???????????????????????????????????? Real-time ??????????????????????????????????? ??????? (Anywhere Anytime) ????????????????????????????????????????????????????????????????????????????????????????????????

·      ????????? Cloud ?????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????? ?????????????????? ?????????????????????? Cloud ???????????????????????????????????????????????????????????????????????????????????????? ??????????????????? ??????????????????????????????Gmail ???????

 

????????? Clod ???????????????????????????????????????????? ????????????? ???????????? ???? ???????????????????? ????????????????????????????????????????????????????? ???????????????????????????????????????????? Real-time 

 

???????????????????????????????????????????????? ???????????????????????????????????????????????????????????????????????????????????????????????????????????????     

 

????? ???????

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?????? ????? ?????????​ ?????

navik@sundae.co.th

 
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