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Sundae Solutions Co., Ltd. [CRM | E-Business | Technology | Innovation] Customer Relationship Management (CRM)

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Sundae Solutions Co., Ltd. [CRM | E-Business | Technology | Innovation] Customer Relationship Management (CRM)

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Sundae Solutions Co., Ltd. [CRM | E-Business | Technology | Innovation] Customer Relationship Management (CRM)

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ARTICLES

 

 
Date : 1 June 2009
Subject : CRM & Customer Experience
Source : ????? ??????? (http://www.sundae.co.th)
Title : ???????????????????????????? (?????? 2)

????????????????????????????????????????????????????????????????????????????? ??????????????????????????????? ????????????????????????? 2 ?????????????? ??? ?????????????????????????????????????????????????? ????????????????????????????

?????????????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????? ??????????????????????????????????????????????????????????????????? ?????? ?????????????????????? ??????? ??????????????????????????????????????????????????????????????????????????????????????? (Requirements) ??????????????????????????????? ????????????????????????????????????????????????????????????????????????????????????????????????????? ????????? ???????????????????????????????????????????????????????
1. ????????????????????????????????????? ??????????????????????????????????????????????????????????????? ???????????????????????????????????????????? ???? ?????????????????????????????? (Segmentation) ???????????????? (Profiling) ??????? (Profit) ??????????????????????? (Satisfaction) ???????????????? (Revenue Share) ??????? ????????????????????????????????????????????????????????????? ?????????????????????????????????????????????????????????????????
2. ???????????????????????????????? ??????????????????????????????????????????????????????????????????? ?????? ???????????????????????? ????????????? ?????????? ????????????????? ??????????????????? (Key Account) ??????????????????????? ??????????????????? ?????????????????? ?????????????????? ????????????????????????? ???????
3. ???????????????????????????????????? ???????????????????????????????????????????????????????????????????????????????????????????????? ?????? ?????????????????????? ???????????????????????????????? ???????????????????????????????? ??????????????????????? ??????????????? ???????
4. ??????????????????????????????????? ???????????????????????????????????????????????? ?????????????????????? ????????????????????? ??????? ????????????????????????????????????? ??????????????????????????? ?????????????????? ???????????????????????????? ???????????????????????? (Script) ???????????????????????????????????????????????? ???????? ?????? ???????????????? ???????
5. ??????????????????????????? ??????????????????????????????????????????????? ?????? ???????????????????????????????????? (Web Companion) ??????????????? ?????????????????????/??????????????????????????????? ??????????????????????????????????????????? (Process Automation) ???????
?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????

?????? ????????? 1-3 ????? ????????? A 0-3 ????? ????????? B 0-3 ????? ???????? A ???????? B
??????????????? ??????          
- ??????????????????? 3 3 1 9 3
- ?????????????????? 1 2 3 2 3
- …          


???????????????????????????????????????????????????????????????? ???????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????

??????????????????????????????????? ???????????????????????????????????????????????????????????? ????????????????????????????????????????????????? ???? ???????????????????????? ??????????????????????????????????????????????????????????????????????????? ??????? ?????????????????????????????????????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????????????????????????????????????????

?????????????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????????? ??????????????????????????????????????????????????????????????????????

????? ???????
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