Prompth Solutions Co., Ltd. [CRM | E-Business | Technology | Innovation] Customer Relationship Management (CRM)
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Sundae Solutions Co., Ltd. [CRM | E-Business | Technology | Innovation] Customer Relationship Management (CRM)

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Sundae Solutions Co., Ltd. [CRM | E-Business | Technology | Innovation] Customer Relationship Management (CRM)

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Sundae Solutions Co., Ltd. [CRM | E-Business | Technology | Innovation] Customer Relationship Management (CRM)

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ARTICLES

 
 
Date : 0 0
Subject : CRM & Customer Experience
Source : e-Biz Thailand (http://www.e-bizthailand.com)
Title : CRM ???????????????????????????????????????????????

???????????????????????????????????? (CRM) ????????????????????????????????? ???????????????????????????????????? ?????????????????????????????????????????? ????????????????????????????????? ???? ?????????????????????????????????????? ?????????????????????????? ????????????????????????????????????????? ?????????????????????????????????????????????????????????????????????????

 

????? ???????????????????? ??????????? (Globalization) ???????????????????????????? (CRM) ?????????????????????????? ??????????????????????? ????? ???????????????????????????? ?????????????????????????????????????? ?????????????????????????????????? ???????????????????????????????????????????????????????????????????????? ???????????????????????????????????????????????????????? ????????????????????????????????????? ????????????????????????????? ???????????????????????? ?????????????????????????????????

????????????????????????????????????? ??????? ?????????????????? ??????????????????????????????????????? ???????????????????????????????????? ??????????????????????????????????????

 

CRM ???????

CRM ???? Customer Relationship Management ??????????????????????????????????? ?????????????????????????????????????? ???????????????????????????????????????????????? ???????????????????????????????????? ????????????????????????????????????? ???????????????????????????????????????????????????????? ????????????

 

??????????? CRM 

??????????? CRM ????????????????????????????????????????????? ???????????????????????????????????????????????????????????????????? ????????????????????????????????????????????????????????????????????????????? ???????????????????????????????????????????????????????????????????????? CRM ????? ?????????????????????????????????????????????? (Customer loyalty)

???????????????????????????????????????????????????????????

  1. ???????????????????? (Market Automation) ????????????????????????????????????????????????? (Personalization) ????????????? (?????????????????????? ???????????????????? ????????????????)
  2. ??????????????? (Sales automation) ????????????????????????????????????????????????????? ?????????????????????????
  3. ?????? (Service) ?????????????????????? ?????? ???? Call center ???????????????????? ????????? Workflow ????????????????? IVR (Interactive Voice Response) ??????????? ???????????????? ??????????????????????????? ?????????????????????????????????????????????
  4. ????????????????????? (E-commerce) ????????????????????????????????????????????????????????????? ?????????????????? ?????????????????? ???????????

 

?????????????????????????????????????????????????? 

  1. ?????????? (Data Warehousing) ??????????????????????????????????????????? ???? ??????? ???? ????? ??????????????????????????????????????????????? ????????????????????????????????????????
  2. ??????????????? (Data Mining and OLAP) ?????????????????????????????????????????????????????????????????????? ????????????????????? ?????????????????????????? ?????????????????????? ??????????????????????????????????????????????????? ??????????????????????????????????????????????????????
  3. ??????????????????????????? (Internet Technology) ??????????????????????????????????????????????????? ???? ??????????????????? ?????? e-mail ???????????????????? (Instant messaging) ???? MSN messenger ???? ICQ
  4. ????????????????????? (Call-center) ?????????? PC telephony ?????? Internet telephony ????????????????????????????????????????????? ???? ?????????????????? ?????? ??????? ???????????? ????????????????????????????????????????????
  5. ?????????????????? ??????????????????????????????????????? ????????????????????????????????????????? ??? ????? ?????? ????????????? ????????????????????????????????????????????????????????????????????????????????????????????????????????? ????????????????????????????????????????????

 

??????????? CRM

  1. ?????????????????????????????????????? ?????? Customer Profile, Customer Behavior
  2. ?????????????????????????????????????????
  3. ??????????????????? ?????????????????????????????????????????????????????????????????
  4. ??????????????????????????????????
  5. ???????????????????? ?????????????????????????????????????????? ??????????????????????????????????????????????????????

 

Sage CRMSage CRM
 
ERP CRM Software Professional Services
° Sage CRM
° Crystal Ball: Risk Management
° ERP Solutions
° CRM Solutions
° Web Development
 
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