Mobile customer relationship management is one of the most powerful tools small and medium sized companies can use today.

Here are five reasons why:

 1. It increases productivity

mobile CRM

CRM enables you to stay connected to your business while you are on the move, and it can enable significant productivity gains for your organisation. According to Nucleus Research, providing sales people with mobile device access to CRM drives a 14.6 per cent increase in productivity. Access to the right information at the right time can help to reduce the need to return to the office for administrative tasks — offering a streamlined system of information throughout your firm and increasing an employees' overall productivity.

2. It encourages better collaboration between departments

With a flow of material between employees across the company, no matter where they operate from, this collaboration of ideas and information can help oil the wheels of any business.

Better business insight can be made available “at a glance” with a CRM software solution, where multiple pieces of information can be viewed on mobile screens.  And, given the decentralised nature of utilising web-based software, employees eliminate barriers to their work because they can access your CRM tool anytime, anywhere.

 3. Staff can work from anywhere

Employees who spend a lot of time outside of the office on business still need access to all of their systems. Investing in a web-based business software can provide your team with the ability to work, no matter where they are in the world.  Having fast, up-to-date access to customer data from your company's data source can help them to achieve maximum efficiency when out of the office.

 4. Mobile CRM enables social CRM

Social CRM is a business strategy that takes the valuable customer insight and conversations you may be gathering on social media and customer communities, and it layers them on top of emails, sales calls and customer service interactions,

Increasingly, social media users share information about their favourite brands on social media networks via their mobile devices. With a mobile CRM solution, your employees can interact with social media users in real-time and enable your company’s social CRM strategy.

 5. It enhances the customer experience

Mobile, social and big data all play a big role in helping salespeople enhance the customer selling experience. According to Gartner, by 2016, 55 per cent of salespeople will access sales applications exclusively through smartphones or tablets.

If your company wants to keep up with competitors, sales people need to be able to access your customer relationship management databases on their tablets and smartphones.

Do your employees have the tools they need to remain effective and productive on the road? Is your company benefitting from mobile CRM? Please let me know in the comments section below.